The THP Project Purple Initiative is a national anti-substance abuse initiative of The Herren Project, launched to break the stigma of addiction, bring awareness to the dangers of substance abuse and shed light on effective treatment practices. Launched in 2012, the THP Project Purple initiative encourages people of all ages to “Go Purple” and stand up to substance abuse. Although open to all ages, the initiative is specifically directed to the target audience of school aged youth and teenagers promoting good decision making and a sober culture within schools.

The Project Purple Initiative concept was developed when Chris spoke at a local high school in 2011 and the front row of students were wearing Purple shirts. After Chris shared his story, one of the purple shirts raised her hand and stood up to speak. As snickering and laughter could be heard throughout the auditorium, the student said “Thank you Mr. Herren for validating what we do. We are the sober students of this high school and each year we take a pledge to not use drugs or alcohol.” Chris was captured by the courage it took to not only stand up and share the symbolism of the purple shirts, but was inspired to make a difference amongst adolescents across the United States.


The THP Project Purple initiative empowers youth to stand up and make a difference. The THP Project Purple initiative gives students motivation and support as they embrace a message of education and awareness. Students learn that they do not need drugs and alcohol to meet life’s challenges; that they are good enough and perfect the way they are.



We believe in the power of good choices.

We believe that every child deserves to grow up to be who they are meant to be.

We believe that through education and motivation negative peer pressure can be changed to positive peer pressure.

We believe that all students are most impacted and motivated by their peers.

We believe that students seek the truth.

We believe that students have the power to take a stand and make a difference.

We believe that students have it within themselves to take a stand against substance abuse.

We believe that students want to and can make healthy choices.

We believe that students want to show compassion and support one another.



In January of 2016 it is estimated that close to 500,000 students, politicians, sports figures and teams nationwide supported The THP Project Purple Initiative.  The initiative in its 4th full year, has seen tremendous growth as the THP Project Purple Initiative message of standing up to substance abuse is resonating nationwide. In 2016, The Herren Project continued to expand the theme of promoting good decision making and launched a “Go Purple” Scholarship Program as well as a grant “Purple & Proud” Grant to encourage sober prom and graduation activities. For more information regarding the THP Project Purple Initiative, please visit www.THPprojectpurple.org.


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“At every opportunity, I plan to share the Project Purple message—and believe this truly has the potential to be like the pink of Breast Cancer Awareness.  Thank you to Chris and to the THP Project Purple Initiative for taking on this so important and life-changing message!!!.”

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